Nielsen Co. reorgs, creating Nielsen Online and Nielsen Mobile
The Nielsen Company announced today it is reorganizing its New Media research services into two units: Nielsen Online and Nielsen Mobile.
Nielsen Online is comprised of the company’s Nielsen//NetRatings and BuzzMetrics services, which provide independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behavior.
Nielsen Mobile combines recently acquired Telephia, […]
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