Google has come out with its new Google AdWords Interface (still in beta).  I played around with it a bit and am liking it better than the current/main interface — it allows you to bounce between more data in less time and lays out the data well.

Here is the note they sent out…

Try a New Google AdWords Interface Now in Your Account

Hello,

We’re beta-testing a new web interface for AdWords, designed to make campaign management faster and easier. You can try it now in your AdWords account using the “New Interface (Beta)” link in the top corner of the page.

Don’t worry about the new interface disrupting your normal account management work. You can switch back and forth between the new and previous interfaces at any time during the test. And the new interface won’t change how your ads run; we’re only testing changes to the way you see and manage the data in your account.

You can visit our microsite to get a quick overview of the changes and watch videos demonstrating the improvements to campaign management: http://www.google.com/adwords/newinterface/resources.html

We hope you find that the new interface increases your advertising efficiency and makes it easier for you to improve your results. If you have any feedback on the new interface, please let us know using the Feedback link in the top corner of your account. Thanks for advertising with AdWords!

Sincerely,

The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

 Here is the note Google sent out to AdSense users. I’ll let you know more about it once it is up and running.

Hi,

We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”).  To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.  As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category.  To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009.  Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

Email preferences: You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

I was invited to try out Google’s beta for TV advertising yesterday. The term AdWords does not really fit here/anymore, but we’ll look past that for the moment. It looks like you cannot target to local TV at this point. It does seems like this would work okay for cable TV advertising. Let me know what your experience is if you try it…

Here is the invite email:

Dear AdWords Advertiser,

You’re one of a select group of advertisers invited to try Google TV Ads beta. The perfect complement to your online campaigns, Google TV Ads makes it easy to reach new customers, drive more traffic and increase your sales volume – turning TV viewers into your customers.

To learn more, join us for an online webinar led by AdWords specialists. Sign up at google.com/adwords/tvads/webinar.html

Are you ready to give Google TV Ads a try? Log in to your AdWords account and click on ‘Create your first television campaign’ in the ‘Other Campaign Types’ section at the bottom of this page.

Now, with Google TV Ads, you can tap into the power of television with the accountability and flexibility of your online advertising campaigns. We look forward to helping you grow your business.

Sincerely,

The Google AdWords Team

Email Preferences: We sent you this email because you inquired about Google TV Ads through our online form and asked to be notified if you became eligible to participate in the Google TV Ads Beta Test.

Copyright 2007. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Google Inc.
1600 Amphitheatre Pkwy.
Mountain View, CA 94043

…And here is the confirmation/thank you email after I signed up:

Thank you for submitting your contact information.

We will contact you by email with details to participate in Google TV Ads. Please note: if you indicated interest in local targeting only, we will contact you when local inventory becomes available in the future.

We look forward to enabling you to advertise on TV more efficiently and effectively through better measurement, more accountability and greater optimization.

Sincerely,
The Google TV Ads Team

Update:

Here is a YouTube video about an advertiser’s experience with Google TV Ads:

Here is some more info from MarketingVox: Google Brings TV Advertising to Adwords

Here is some BACKGROUND info from TechCrunch: Google Testing TV Ads in California