Hybrids aren’t the only new thing at General Motors. GM is shifting gears in a big way. Last year it spent $197 million in online display advertising… and now it plans to spend $1.5 billion on digital and one-to-one marketing, of its $3B budget, over the next three years. There is more here… Consumers looking [...]
I was invited to try out Google’s beta for TV advertising yesterday. The term AdWords does not really fit here/anymore, but we’ll look past that for the moment. It looks like you cannot target to local TV at this point. It does seems like this would work okay for cable TV advertising. Let me know [...]
LinkedIn launched a mobile edition — http://m.linkedin.com. addthis_url = ‘http%3A%2F%2Fwww.interactivesalsa.com%2F2008%2F02%2F27%2Flinkedin-goes-mobile%2F’; addthis_title = ‘LinkedIn+goes+mobile’; addthis_pub = ”; Sphere: Related Content
The popular mainstream blog, AllThingsD, has posted a note drawing attention to the use of tracking cookies on its website. I think AllThingsD is a model for how mainstreaming media (in their case, The Wall Street Journal) can enter the blogosphere and maintain a balance between the blogger vibe and that of traditional media. Given [...]
I received this letter last week and thought I would share it with you. February 13, 2008 Dear Stockholders, On February 1, 2008, Microsoft made an unsolicited proposal to acquire your company. As much has been reported in the press recently, I wanted to reach out to you personally to let you know why your [...]
And the sleeping giant in the room keeps getting bigger. Some people jumped in long ago. Some more recently. Some must be waiting until they see $100B. Anyway you slice it… the Internet is not your fathers Internet any more (as if that makes sense; hey remember those Oldsmobile cars…didn’t think so). Congratulations to all [...]
Republican Presidential candidate, Mike Huckabee, thanked bloggers recently and called them his “secret weapon.” I’ve left politics off this blog so far because we have a ways to go. But, when a come-from-behind candidate calls bloggers his secret weapon… I think it is worth noting. Hmm, sounds a little like NBC’s The Office. That said, [...]
While this does not come as a complete surprise, given that I really don’t think about Netscape anymore, it is still an uncomfortable moment in history. AOL will stop development on the Netscape browser on 2/1/08. Wow, I remember when I first used Netscape: I had been using Telenet (tab to go from link to [...]
I always like this stuff. In a world of constant change and hype, we all need to reflect on the ideas, dollars and energy that did not pay off. Techcrunch has its Deadpool (busts) list for 2007 here. Here is a snapshot of Techcrunch’s 2007 headlines. And, Techcrunch has a list of deals in 2007 [...]
…more information is out here (Feb?), here and here (prototype?). Looks interesting. I’m ready. Bring on the tease campaign. addthis_url = ‘http%3A%2F%2Fwww.interactivesalsa.com%2F2007%2F12%2F28%2Fi-want-my-gphone%2F’; addthis_title = ‘I+want+my+GPhone’; addthis_pub = ”; Sphere: Related Content
Posts
