Archive for the 'advertising' Category

Facebook dinged by tracking Beacon

So Facebook puts a tracking beacon on its site that gives it information about its users to others. And, people don’t like it. For a site that should be all about the User, this is a sizable PR ooops. To be fair, this beacon stuff isn’t unique to Facebook. I wish I had a list [...]

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Internet advertising passes $5.2B in Q3

More @ IAB: Internet Advertising Revenues in Q3 ’07 Surpass $5.2 Billion, Setting New High The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over [...]

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AOL picks up Quigo

 Is it me or does it seem like this should have happened a few months ago… Read more here -AOL Buys Quigo for About $340M addthis_url = ‘http%3A%2F%2Fwww.interactivesalsa.com%2F2007%2F11%2F07%2Faol-picks-up-quigo%2F’; addthis_title = ‘AOL+picks+up+Quigo’; addthis_pub = ”; Sphere: Related Content

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Interactive ad spend diversifies (and grows)

Much of the conversation about online ad spend has been on its aggregate growth and, when broken down, on search (primarily Google). Well, as we all know, this little internet fade has grown well beyond that scope. It affects just about everything. Everything has an Interactive/online/digital component. And, of course, some things are (or start) [...]

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More on YouTube-AdSense “video units”

A little follow up… I haven’t tried the video units yet, but will let you know what i think when I do. Google sent me an email today re: their video units, as they are calling them. I clicked on the link and came to the following overview/opt-in info: Video units Enhance your site with [...]

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New AdSense-YouTube synergy seems promising

AdSense publishers can now opt to place YouTube video on their site and have targeted videos appear, with ads overlaying or next to the video. For online publishers looking for more video content on their site, this would help fill that void while bringing in extra $$. Video content producers gain audience and a revenue [...]

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