Archive for the 'advertising' Category
Internet advertising passes $5.2B in Q3
More @ IAB: Internet Advertising Revenues in Q3 ’07 Surpass $5.2 Billion, Setting New High The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over [...]
Interactive ad spend diversifies (and grows)
Much of the conversation about online ad spend has been on its aggregate growth and, when broken down, on search (primarily Google). Well, as we all know, this little internet fade has grown well beyond that scope. It affects just about everything. Everything has an Interactive/online/digital component. And, of course, some things are (or start) [...]
New AdSense-YouTube synergy seems promising
AdSense publishers can now opt to place YouTube video on their site and have targeted videos appear, with ads overlaying or next to the video. For online publishers looking for more video content on their site, this would help fill that void while bringing in extra $$. Video content producers gain audience and a revenue [...]

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