Google has come out with its new Google AdWords Interface (still in beta). I played around with it a bit and am liking it better than the current/main interface — it allows you to bounce between more data in less time and lays out the data well. Here is the note they sent out… Try [...]
Here is the note Google sent out to AdSense users. I’ll let you know more about it once it is up and running. Hi, We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also [...]
Forbes and Silicon Alley Insider have insight into YouTube’s revenue. A quick overview: Google may be making $200 million from YouTube this year and $350 million next year. A front page ad on YouTube goes for about $175,000 per day plus a commitment to spend at least $50,000 more on YouTube or Google. A branded [...]
Early this week Google announced third-party display ad tags will now be possible for image ads running through AdSense/AdWords. This should boost CPM rates for publishers as the “qualified” third-parties are likely to be more sophisticated advertisers with larger budgets; the extra volume will help put pressure on ad rates too. Here’s the email they [...]
We’ve all seen the plethora of reports and headlines about the video ad business over the past few years. The IAB continues their efforts to help us all face the right direction. That’s cool because bumping into awkward ad sizes just isn’t what it once was (hey man, the animated gif eye sore days are [...]
Hybrids aren’t the only new thing at General Motors. GM is shifting gears in a big way. Last year it spent $197 million in online display advertising… and now it plans to spend $1.5 billion on digital and one-to-one marketing, of its $3B budget, over the next three years. There is more here… Consumers looking [...]
I was invited to try out Google’s beta for TV advertising yesterday. The term AdWords does not really fit here/anymore, but we’ll look past that for the moment. It looks like you cannot target to local TV at this point. It does seems like this would work okay for cable TV advertising. Let me know [...]
The popular mainstream blog, AllThingsD, has posted a note drawing attention to the use of tracking cookies on its website. I think AllThingsD is a model for how mainstreaming media (in their case, The Wall Street Journal) can enter the blogosphere and maintain a balance between the blogger vibe and that of traditional media. Given [...]
And the sleeping giant in the room keeps getting bigger. Some people jumped in long ago. Some more recently. Some must be waiting until they see $100B. Anyway you slice it… the Internet is not your fathers Internet any more (as if that makes sense; hey remember those Oldsmobile cars…didn’t think so). Congratulations to all [...]
Top 10 Online Current Events and Global News Destinations Brand or Channel Unique Audience (000) Active Reach (%) Yahoo! News 17,881 13.28 CNN Digital Network 15,018 11.15 MSNBC Digital Network 13,483 10.01 AOL News 11,663 8.66 NYTimes.com 7,142 5.3 Tribune Newspapers 6,058 4.5 Gannett Newspapers and Newspaper Division 4,973 3.69 Google News 4,419 3.28 USATODAY.com [...]
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