InteractiveSalsa.com

Time to rant…

I can’t count the times I’ve watch a presentation and heard the presenter mention RSS… and follow it by “RSS stands for Really Simple Syndication.”  And then there is the awkward pause that may or may not be acknowledged –  some are probably still thinking “huh?” and others “why do you keep saying this?”.  Let’s face it… RSS is not that simple.  RSS has a branding issue, and its origins come from technologists (we won’t even get into the version issues).

We should have the folks at P&G, Target, McDonalds or NBC give it a rubdown (you know, people who position to the mainstream)… then maybe people would call it something simple like… an Online Subscription (”sign up for our free online subscription with your online reader”) … or MyHeadlines… or Linker (”add us to your Linker”)… Peek (”sign up for our sneak peek”)… or something, anything.  Heck, call it FRED and stop explaining what it is.  No one explains the names Google, Yahoo, Amazon, Facebook, Apple, iPod, mp3, etc, etc.  Thank you Yahoo for allowing people to add stuff to their MyYahoo page; that sounds easy.

Thank you Mashable for hitting the point today; yes, it does need and easy button.  I couldn’t agree more… or pass up the opportunity to finally post my own rant on this.

I hope you all enjoyed reading this via your RSS reader … doht!