Hybrids aren’t the only new thing at General Motors. GM is shifting gears in a big way. Last year it spent $197 million in online display advertising… and now it plans to spend $1.5 billion on digital and one-to-one marketing, of its $3B budget, over the next three years.
There is more here…
Consumers looking to buy [...]
Okay, this is totally off topic for this blog, but, I feel compelled to add a post. The venerable Bear Stearns is out, but the show will continue due to J.P. Morgan and the Fed stepping in. On Friday Bear Stearns’ shared dropped $27 to $30 a share (down heavily over last [...]
I was invited to try out Google’s beta for TV advertising yesterday. The term AdWords does not really fit here/anymore, but we’ll look past that for the moment. It looks like you cannot target to local TV at this point. It does seems like this would work okay for cable TV advertising. [...]
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