IAB releases 2007 Internet advertising revenue report - 25% growth to $21.1B
And the sleeping giant in the room keeps getting bigger. Some people jumped in long ago. Some more recently. Some must be waiting until they see $100B. Anyway you slice it… the Internet is not your fathers Internet any more (as if that makes sense; hey remember those Oldsmobile cars…didn’t think so).
Congratulations to all involved in that phat $21.1B number! Am I crazy, or does it seem like the party is just getting started? No, I’m not referring to the economy. For all I know, a global recession will hit and slow everything down. But, when you think about what the Internet has become, and then you think about what could be possible given where we are at today… it seems like we are just getting started. I think they call that job security, or a career path, or something.
And now for the data and a couple quotes…
NEW YORK, NY (February 25, 2008) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full year 2006.
… “Interactive media continue their unabated growth,” said Randall Rothenberg, President and CEO of the IAB. “There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them. I applaud the industry on maintaining this extraordinary momentum of innovation, which has fundamentally changed the way we live today.”
“The record $21.1 billion year of interactive advertising is the culmination of consecutive record quarters throughout 2007,”said David Silverman, partner, PricewaterhouseCoopers. “The continued record growth evidences the importance and uniqueness of interactive media to both consumers and the marketers that are trying to reach them.”
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