Nielsen list: Top 10 online news destinations; Top ad sizes
| Top 10 Online Current Events and Global News Destinations | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| Yahoo! News |
17,881 |
13.28 |
| CNN Digital Network |
15,018 |
11.15 |
| MSNBC Digital Network |
13,483 |
10.01 |
| AOL News |
11,663 |
8.66 |
| NYTimes.com |
7,142 |
5.3 |
| Tribune Newspapers |
6,058 |
4.5 |
| Gannett Newspapers and Newspaper Division |
4,973 |
3.69 |
| Google News |
4,419 |
3.28 |
| USATODAY.com |
3,986 |
2.96 |
| washingtonpost.com |
3,612 |
2.68 |
| Source: Nielsen Online, NetView Week ending Nov 18, 2007 US, Home and Work | ||
| Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions | |
| Non-Standard Dimension |
|
25,150 |
61.8% |
| Leaderboard |
(728×90) |
3,599 |
8.8% |
| Medium Rectangle |
(300×250) |
2,951 |
7.2% |
| Square Button |
(125×125) |
2,788 |
6.8% |
| Large Rectangle |
(336×280) |
2,215 |
5.4% |
| Button #1 |
(120×90) |
1,635 |
4.0% |
| Wide Skyscraper |
(160×600) |
1,221 |
3.0% |
| Button #2 |
(120×60) |
339 |
0.8% |
| Rectangle |
(180×150) |
299 |
0.7% |
| Skyscraper |
(120×600) |
187 |
0.5% |
| Full Banner |
(468×60) |
163 |
0.4% |
| Micro Bar |
(88×31) |
60 |
0.1% |
| Half Banner |
(234×60) |
57 |
0.1% |
| Vertical Banner |
(120×240) |
55 |
0.1% |
| Total |
|
40,719 |
100.0% |
| Source: Nielsen Online, AdRelevance | |||
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