InteractiveSalsa.com

Here is a sneak peek of the new Hulu.com beta site. I’ll start by saying it is not YouTube. It does have some common elements with YouTube and other video sites, but it does have a dose of professional TV. Let me explain… it has a clean look like YouTube but the video player experience is a bit more like ABC’s video player, albeit unique. It has some cool video user features, including: Share (email to a friend, with the ability to edit a custom clip size), Embed (embed tag, with ability to edit a custom clip), Details (title, original air date, views, studio, genre, description), Feedback (for video tech support trouble shooting), Full Screen mode, Pop Out mode, and Lower Lights mode (area outside of video on page dims). The video quality is great. There is related video below the video area, and below that will be user reviews.

Here is my big picture take away: In the future, NBC et al will release pilots to this site and if there is any activity, they will start to move it toward broadcast. If marketers can test market online prior to the big campaign push, why can’t the professional studios? And we will love participating in the process and be more loyal once it goes on-air because we helped put it there. And because TV is better (hey, we helped decide what gets there) we will watch more (well, by that time your HD TV will just connect to Hulu via the internet and we will get the best of all worlds).

Popular episodes… thumbnails and category links…

Some of the fellas will like this one: Airwolf!! Who knew. Isn’t being your own re-run programmer great?! Note the 300×60 Chevy display ad (see video preroll ad frame below)

Hey look, DETAILS! That’s awesome… because it has been a while since I have loved watching Airwolf. Drivers…start your meta data engines.

Chevy video preroll - 30 seconds, with text countdown above the video…

Check it out when you have a chance and let them know what you think…