InteractiveSalsa.com

Experimentation being the key word.  It’s a good thing, and may attract a new audience if done right.

Here’s a good story (with a great leading photo) about the evening news, online — mainly ABC.

ABC Reshapes the Evening News for the Web (nytimes.com)
Executives at the broadcast networks know they have opportunities online that they do not have on television — namely, to take chances by testing new forms of news delivery and new types of storytelling. They are also mindful that making their content relevant online is a good way to attract the younger audiences who are less likely to tune in to the evening news on television.