InteractiveSalsa.com

AdSense publishers can now opt to place YouTube video on their site and have targeted videos appear, with ads overlaying or next to the video.

• For online publishers looking for more video content on their site, this would help fill that void while bringing in extra $$.
• Video content producers gain audience and a revenue stream.
• AdWords (I assume) advertisers now have another avenue to reach people (text, image, referrals, audio, mobile, video).

Sounds promising.

…Web sites participating in AdSense now can sign up to specify the kinds of YouTube videos they want shown on their pages. A Web site focused on automobiles, for instance, might want to display YouTube videos about cars and other vehicles.

More than 100 video providers — mostly professionals — have agreed to allow Google to distribute their content. Initial participants include TV Guide Broadband, Expert Village, Mondo Media and Extreme Elements.

Google will share the ad revenue generated by the YouTube videos with the content provider and the Web site that shows the clips.

source

I’ll try it out and follow up…